
Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.
Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.
Episodes

Tuesday Nov 04, 2025
Association Boards and AI... The Big Questions to be Asking
Tuesday Nov 04, 2025
Tuesday Nov 04, 2025
In this thought-provoking episode of Association Strong, hosts Dave Will and Tom Morrison sit down with Jeff De Cagna, a leading voice on association foresight and strategy, to unpack the critical conversations every board should be having about Artificial Intelligence.
From rethinking governance and member value to understanding the ethical and strategic implications of AI, this episode dives deep into how associations can embrace AI as a catalyst for innovation and growth—not a threat to tradition.
If you’re a CEO, board member, or association professional looking to lead confidently in the age of AI, this episode will challenge your thinking and inspire action. So listen in...

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