Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.
Episodes
Tuesday Mar 22, 2022
Tuesday Mar 22, 2022
The likes of Yelp and Trip Advisor have been game changers in the B2C world of business. Associations have the potential to sit in the driver seat of the next phase of review sites focused on B2B and create new levels of sponsorship and non-dues revenues. In this episode, Tom Morrison and Dave Will interview Teri Carden, Founder of 100 Reviews, the association industry's leading provider for review sites. Listen in as Tom, Dave and Teri unpack the future of review sites and what it means for associations.
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