Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.
Episodes
Tuesday Mar 30, 2021
Tuesday Mar 30, 2021
What do you think of when someone says the words “Strategic Plan”? Do you get excited or do you think of that document sitting on a shelf that was never implemented? Effective strategy should be the source and guide to any association about who they want to be and how they intend to get there. Tom Morrison’s association formalized their strategic plan in 2006 and have revisited it every two years since. It has created over 2,600% growth in their net reserves since 2006 giving the board the freedom financially to develop some very compelling value for the members. Listen in as Dave and Tom share how to connect strategy with needs, value, and engagement in your association.
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