Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.
Episodes
Tuesday Jan 25, 2022
Tuesday Jan 25, 2022
All value and engagement in associations point back to a strategic plan that aligns goals, action steps, metrics and execution that work together to create a vibrant association that is making a difference for their members. Strategy doesn't just happen. It happens through a methodical yet creative process that drives boards and state to innovate within the changes going on in your industry. Listen in as Tom Morrison and Dave Will interview one of the top facilitators and strategist in the association space, Lowell Aplebaum from Vista Cova on the keys to aligning strategy to value and engagement.
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