Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.
Episodes
Tuesday Mar 08, 2022
Tuesday Mar 08, 2022
If it is one area of communication that the COVID area exposed, it was the lack of online community. So many associations rely heavily on in-person meetings and connection. And rightly so. It is what many members want. But during COVID, associations had to think differently about engagement and connection. Online communities became a driving force for many to keep their members connected in a disconnected environment. Listen in as Tom Morrison and Dave Will interview Ben Muscolino, President of Breezio, to hear the why, what and how to starting and driving an online community to maximize member engagement.
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