Association Strong

Meet Your Hosts

January 11, 2021


Tom Morrison

Tom is a seasoned 25 year association executive who believes in running an association like a business. Since 2006, Tom has led his association to over 2,600% growth in net reserves with an average 96% retention rate and over 80% of their members engaged in one or more member value touchpoints. Tom’s passion is helping associations drive value and engagement that allow them to reach their maximum potential for their members.



Dave Will

While working for SAP, a multi-billion dollar software company, nearly 20 years ago, Dave was advised to "walk faster and smile less, because perception is reality". I took this to heart and started a business based around the antithesis of this advice.​  It was 2001 when Dave started what became Peach, a Learning Platform software company, and eventually sold to AKKR, a private equity firm.  Dave is currently the founder of, a Feedback Automation Platform designed to capture the voice of your stakeholders: employees, customers, members, etc... through feedback campaigns.

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