Association Strong

Meet Your Hosts

January 11, 2021

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Tom Morrison

Tom is a seasoned 25 year association executive who believes in running an association like a business. Since 2006, Tom has led his association to over 2,600% growth in net reserves with an average 96% retention rate and over 80% of their members engaged in one or more member value touchpoints. Tom’s passion is helping associations drive value and engagement that allow them to reach their maximum potential for their members.

 

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Dave Will

While working for SAP, a multi-billion dollar software company, nearly 20 years ago, Dave was advised to "walk faster and smile less, because perception is reality". I took this to heart and started a business based around the antithesis of this advice.‚Äč  It was 2001 when Dave started what became Peach, a Learning Platform software company, and eventually sold to AKKR, a private equity firm.  Dave is currently the founder of PropFuel.com, a Feedback Automation Platform designed to capture the voice of your stakeholders: employees, customers, members, etc... through feedback campaigns.

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