Association Strong

Communication Strategy That Maximizes Engagement

With members being bombarded by content and associations having an unlimited supply of avenues to connect with members, having the right balance can be a huge challenge.  To maximize your engagement, you need to clearly communicate your value proposition in a way that members hear it, feel it and act on it.  In this episode of Association Strong, Tom and Dave interview Beth Arritt, Social Evangelist for Higher Logic to work through the keys to an effective communication strategy so you members hear your value proposition clearly, feel it and act on it.

In Person Events & Meaningful Relationships

In this week's episode of the Association Strong Podcast, Dave and Tom are joined by Jessica Levin, President of Seven Degrees and author of Perfect Pairings: The Art of Connecting People and Everyone Has Sh*t: Unsolicited Advice for Being Human. This week they're talking about getting back to in-person events and really taking networking from small talk to building true, meaningful connections.

Driving Value by Finding Your Uber

On this week's episode of Association Strong, Dave and Tom are joined by Mark Dorsey, CEO of the Construction Specification Institute. From the ski slopes with the Professional Ski Instructors of American and the American Association of Snowboard Instructors to leading CSI in innovative new ways, Mark challenges association professionals to find your Uber, that thing that puts you ahead of the curve and sets you up for a future of innovation within your organization. 

Greatest Hits From the First 20 Episodes

In this week's edition of the Association Strong Podcast, Dave and Tom discuss their greatest hits and favorite hot topics from the past 20 episodes as well as some exciting new topics coming up for the podcast. 

Where are the People

This week, Dave and Tom talk to Ron Hetrick, a published a renowned labor economist on the current (and future) labor shortages in the American workforce. With a growing number of Baby Boomers exiting the workforce, and a lack of adequate replacement from subsequent generations to follow in their footsteps, this is a can't miss conversation for associations and their members that will allow you to learn how to strategize moving forward through this labor shortage issue. 

Building Your Association's Sale Value

This week, Tom and Dave are joined by author of renowned book, Built to Sell; John Warrillow. He breaks down 8 helpful considerations in building your association just like an entrepreneur would build a business that they hope to sell and how the "build to sell" strategy can correlate to a stronger association as well. 

Work Life Balance in a Remote Work Environment

In this week's episode of the Association Strong podcast, Tom and Dave are joined by Amy Hemphill with ASAE to discuss how to help find that work-life balance especially in this post-COVID era where many people are still working remotely. While many people enjoy the flexibility that remote work brings, it also comes with it's own set of challenges such as defining the lines between your work life and your home life. 

Maximizing Your Association Brand

In this week's episode Dave and Tom sit down with Design Extension's Jay Owen to talk about building your association's brand to really tell a story to your prospective members. From sales strategies to the movies, the world is drawn in by stories, and Jay teaches you some of the fundamentals you need to showcase your association as a story brand rather than just a sales pitch. 

Association Technology

In this week's episode, Dave and Tom talk with David Coriale, President of DelCor Technology Solutions about how associations can use technology to help propel them into the future as well as what the difference really is between IT, CIO, and CTO. 

Printing Money with CE

In this week's episode of Association Strong, Dave and Tom have a conversation with CE and credentialing gurus, Keith and Adrienne Segundo of Limitless ASR. They discuss the importance and value of offering credentialing and continued education through your association as a means to not only boost non-dues revenue, but to add another layer of value for members.