Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.
Episodes
Thursday Jan 07, 2021
Data - Contextual Data vs Transactional/Behavioral Data
Thursday Jan 07, 2021
Thursday Jan 07, 2021
Our first guest episode on Association Strong! Dave and Tom are joined by software developer Sigmund VanDamme, the founder of Nimble User (now Nimble AMS) and GoJectory. In this episode, they discuss the differences between contextual, transactional, and behavioral data. Learn about which types of data are most valuable for growing your association and providing the right offerings to your current audience.
If you have a topic you'd like to hear us talk about or just want to connect, reach out to Tom Morrison at tom@tommorrison.biz or Dave Will at dave@propfuel.com
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