Association Strong

Data - Contextual Data vs Transactional/Behavioral Data

January 7, 2021

Our first guest episode on Association Strong! Dave and Tom are joined by software developer Sigmund VanDamme, the founder of Nimble User (now Nimble AMS) and GoJectory. In this episode, they discuss the differences between contextual, transactional, and behavioral data. Learn about which types of data are most valuable for growing your association and providing the right offerings to your current audience. 


If you have a topic you'd like to hear us talk about or just want to connect, reach out to Tom Morrison at or Dave Will at 

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