Did you know there are over 100 million people in the U.S. between the age of 9 and 34 as of 2021? This is exciting news because most people join associations in their early 30’s, so the future is bright for associations. Many people don’t recognize it, but demographics are one of the top influencers of the economy, and consumer buying habits as well as association membership. Demographics, or the counting of people, allows you to effectively predict many opportunities and challenges your association will face now and in the future. Don’t miss this episode as one of the leading demographers in America, Ken Gronbach joins Dave and Tom to openly discuss how the changing demographics of Baby Boomers, Gen-X, and Millennials are going to affect your association and the economy.