Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.
Episodes
Apr 1, 2025
Apr 1, 2025
56 min
In this engaging session, Tom and Dave interviewing Eric O'Connor, Chief Innovation Officer of the American Association of Nurse Anesthesiology and unpack the strength of building the future of association innovation through experimentation and teams in a 65,000 member association. Listen in....
Mar 18, 2025
Mar 18, 2025
46 min
Don't miss this dynamic conversation as Dave Will interviews Joanna Pineda, Chief Troublemaker and CEO of the Matrix Group. In this podcast Dave and Joanna breakdown the keys to the innovation in the digital age and how it connects to messaging, member value and engagement.
Mar 4, 2025
Mar 4, 2025
56 min
This week, Tom and Dave, interview Michael Hoehn from the International Association for the Study of Lung Cancer on how IASLC has focused its value and messaging on specific needs expressed by members. Michael shares how asking the right questions and listening for their specific needs has led to amazing engagement from their 9,000+ members. Listen in...
Feb 18, 2025
Feb 18, 2025
44 min
In this episode, Tom and Dave break down the keys to driving digital, demo days and virtual experiences that connect members, suppliers, value and content.
Feb 4, 2025
Feb 4, 2025
49 min
In this episode, Tom and Dave interview Deborah Kemper from the San Mateo County Bar Association. Deborah breaks down how she taps into her member's emotions to drive value, engagement and volunteerism.
Jan 21, 2025
Jan 21, 2025
44 min
Hosts Tom Morrison and Dave Will interview Garry Shapiro,, CEO of the Consumer Electronics Association. CTA produces the largest trade show is America, the Consumer Electronics Show in Las Vegas. Gary shares the opportunities and challenges with leading incredible growth, getting it all done with a balance of life.
Jan 7, 2025
Jan 7, 2025
26 min
Listen in as Association Strong Hosts Tom Morrison and Dave Will share some of the key challenges facing associations, recap of some of the great guests in 2024 and the exciting content coming in 2025 from Association Strong.
Aug 6, 2024
Aug 6, 2024
46 min
WOW! Don't miss this episode of Association Strong podcast as Tom and Dave interview award winning CEO, Sheri Jacobs. She is founder and CEO of Avenue M Group. Sheri breakdown amazing research and methodologies on the do's and don't of maximizing value and engagement within associations.
Apr 23, 2024
Apr 23, 2024
55 min
It doesn't matter how talented the association CEO or staff is. If you have a dysfunctional board who isn't engaged, the board will stand in the way of progress, innovation and growth. Listen in as Tom and Dave interview Hardly Smith, author of the book, Stop the Nonprofit Board Blame Game. This book focuses on how to break the cycle of frustrating relationships and benefit from fully engaged board. Hardy Smith brings a wealth of knowledge from his time a NASCAR and advocating for nonprofits.
Mar 21, 2024
Mar 21, 2024
47 min
All we can say is WOW on this one. How would you like to triple your revenues in your association in 5 years? Many might think that is impossible. However, our guest Todd Hauptli, CEO of the Association of American Airport Executives did just that. In 5 years he took AAAE from just over $30 million in revenues to over $100 million. No matter what size your association is, there are great take a ways in this episode. Listen in...