Association Strong

Maximizing Engagement in a Medical Society

With the vast array of medical associations in any state, standing out among the competition takes an intentional and well thought out engagement strategy.  In this episode, Tom and Dave interview Michell Laws from the North Carolina Medical Society on how they engage their members in a fast changing environment within the medical community.

Engagement That Rises Your Association Above the Competition

Does your association have multiple associations or competition that makes it tough to stand out?  So many industries like construction, healthcare and manufacturing has exactly that.  Tom Morrison and Dave Will interview Mark Gedris, Vice President of Member Engagement at the Construction Management Association of America on how CMAA provides incredible value to collaborate and stand out among the competition in the construction industry.

Engagement That Grows From an Exchange Program to a Global Powerhouse

Taking your member engagement that turns your association into a powerhouse is not an easy under taking.  It takes strategy, teamwork and execution.  Tom Morrison and Dave Will interview Edson Olds from the International Student Exchange Program on how ISEP transformed its engagement strategy to send over 60,000 students across the world in an immersive, life changing, study abroad program. 

Turning Your Member Engagement Upside Down

Ever thought about turning your membership model upside down, converting members into investors and even doing away with your networking events?  If not, you will not want to miss this session in our series on member engagement.  Tom Morrison and Dave Will interview Mark Field, Senior Vice President of Investor Development and Experience on how the Knoxville Chamber of Commerce did just that and experienced record growth.

Membership Engagement With Passion

Having a incredible vibe in your membership engagement strategy is what brings the secret sauce to your members that brings out their passion for the association.  Don't miss this highly informative and inspiring session as Tom Morrison and Dave Will unpack the keys to member engagement at the Global Business Association from Christina Salu, Vice President of Membership.

Maximizing Engagement SOLVES Everything

Don't miss this highly informative episode as Tom Morrison and Dave Will interview Amanda Kaiser on their latest study release on trends and best practices on maximizing member engagement.  Amanda also unpacks key elements from her new best selling book on membership engagement.

Driving Revenue Through Sponsorships and Partnerships

As associations look for creative ideas to develop new funding and non-dues revenue sources, many overlook the opportunities sponsorships and partnership programs bring.  Tom & Dave has a highly informative conversation with Bruce Rosenthal, a leader in helping associations drive innovation and value through sponsorships and partnerships.  Don't miss this discussion.

Leadership That Drives Value, Engagement and Revenue

In today's associations change is happening at a hyper speed pace and demands on association professionals are coming at you from every angle.  This speed of change demands effective leadership and communications to your board and membership to help them navigate the future.  Tom and Dave discuss with Carrie Santos, CEO of Entrepreneur Organization on the keys to being the calm in the storm and living out your value that drives association brand loyalty and retention.

Association Digital Mindset That Drives Value and Revenue

Associations who don't embrace a digital mindset for serving their members will quickly become irrelevant in the future.  Fast paced change, demand for real time information and a new generation are all driving everything in an association to be provided digitally.  Tom and Dave discuss the keys and steps to an effective digital transformation for any association in education, communication and member engagement.

Member Engagement That is Laser Focused in Member Needs

Member relations plays a huge role in helping drive member value and engagement.  Don't miss this very informative podcast as Tom Morrison and Dave Will discuss the power of member relations in association engagement with Anne Pritchett, Senior VP of Policy and Research with emphasis on Member Relations with PhRMA.  Dave, Tom and Anne discuss how PhRMA connects their 33 members to their value proposition and over a hundred workgroups with industry issues and advocacy.