Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.
Episodes
Tuesday Mar 07, 2023
Tuesday Mar 07, 2023
Having a incredible vibe in your membership engagement strategy is what brings the secret sauce to your members that brings out their passion for the association. Don't miss this highly informative and inspiring session as Tom Morrison and Dave Will unpack the keys to member engagement at the Global Business Association from Christina Salu, Vice President of Membership.
Wednesday Feb 22, 2023
Wednesday Feb 22, 2023
Don't miss this highly informative episode as Tom Morrison and Dave Will interview Amanda Kaiser on their latest study release on trends and best practices on maximizing member engagement. Amanda also unpacks key elements from her new best selling book on membership engagement.
Tuesday Dec 20, 2022
Tuesday Dec 20, 2022
As associations look for creative ideas to develop new funding and non-dues revenue sources, many overlook the opportunities sponsorships and partnership programs bring. Tom & Dave has a highly informative conversation with Bruce Rosenthal, a leader in helping associations drive innovation and value through sponsorships and partnerships. Don't miss this discussion.
Tuesday Nov 22, 2022
Tuesday Nov 22, 2022
In today's associations change is happening at a hyper speed pace and demands on association professionals are coming at you from every angle. This speed of change demands effective leadership and communications to your board and membership to help them navigate the future. Tom and Dave discuss with Carrie Santos, CEO of Entrepreneur Organization on the keys to being the calm in the storm and living out your value that drives association brand loyalty and retention.
Tuesday Nov 01, 2022
Tuesday Nov 01, 2022
Associations who don't embrace a digital mindset for serving their members will quickly become irrelevant in the future. Fast paced change, demand for real time information and a new generation are all driving everything in an association to be provided digitally. Tom and Dave discuss the keys and steps to an effective digital transformation for any association in education, communication and member engagement.
Tuesday Oct 25, 2022
Tuesday Oct 25, 2022
Member relations plays a huge role in helping drive member value and engagement. Don't miss this very informative podcast as Tom Morrison and Dave Will discuss the power of member relations in association engagement with Anne Pritchett, Senior VP of Policy and Research with emphasis on Member Relations with PhRMA. Dave, Tom and Anne discuss how PhRMA connects their 33 members to their value proposition and over a hundred workgroups with industry issues and advocacy.
Monday Sep 12, 2022
Monday Sep 12, 2022
Designing an engagement strategy through members that drive membership engagement is every association's dream. Don't miss this podcast as Tom Morrison and Dave Will unpack the keys behind building a successful member ambassador program with Paul Walsh from the European Business Aviation Association on how their association designed an ambassador program that drove their brand, value and engagement.
Tuesday Jul 05, 2022
Tuesday Jul 05, 2022
The labor drought every association and the memberships are struggling with is causing a lot of heart ache in the growth outlook for the future. Top onto that the current trends on inflation and supply chain issues and the storm seems even worse. Don't miss this highly informative podcast as Tom and Dave talk with Ron Hetrick, Chief Labor Economist at EMSI, on the long term impact of labor trends coming out of the pandemic and the impact of inflation and supply chain issues. It is eye opening with a silver lining for the future.
Tuesday Jun 21, 2022
Tuesday Jun 21, 2022
This highly energetic episode of Association Strong features Tom and and Dave interviewing Mandi Graziano from the Hospitality Performance Network on the trends and resurgence of meetings in 2022 and beyond. Mandi is a long time meeting coach and professional planner. Tom, Dave and Mandi cover everything you can imagine on the meeting front including new ways meetings are launching, meeting attendance, new engagement strategies and how to leverage third parties and CVBs to maximize your budgets, attendance and meeting resources.
Tuesday Mar 22, 2022
Tuesday Mar 22, 2022
The likes of Yelp and Trip Advisor have been game changers in the B2C world of business. Associations have the potential to sit in the driver seat of the next phase of review sites focused on B2B and create new levels of sponsorship and non-dues revenues. In this episode, Tom Morrison and Dave Will interview Teri Carden, Founder of 100 Reviews, the association industry's leading provider for review sites. Listen in as Tom, Dave and Teri unpack the future of review sites and what it means for associations.