Association Strong

Data Analytics

On this week's episode of the Association Strong podcast, Tom and Dave sit down with Association Analytics CEO, Julie Sciullo to talk about data analytics and why they're crucial to the success of your organization. One of the key takeaways from this discussion is how to connect your streamlined data analytics with a human component to allow your organization to really discover trends and be able to align your work with what truly matters to your members and prospects. 

Gauging and Meeting Member Needs

In this episode, Tom and Dave speak with Reggie Henry of ASAE on how to truly gauge and meet the needs of your membership both on the organizational and individual level. They will discuss how to marry the use of technology and the personal relationship to cultivate a member experience that helps an association create members-for-life through adapting and communicating to meet member needs at every turn.

Leading In a Time of Chaos

In this week’s episode, Tom and Dave dive into leadership in a time of chaos with industry maven, Michelle Mason of Association Forum. In this episode, she shares about navigating through the unpredictable, encouraging and engaging her team to rally through challenges, and what it means to pivot well. Since the start of the Covid-19 pandemic last March, we have all experienced changes and curve-balls and Michelle and her team are no exception. They’re sharing what has helped them overcome these unprecedented times and plan ahead for the future. 

Strategic Planning Leads to GROWTH

What do you think of when someone says the words “Strategic Plan”? Do you get excited or do you think of that document sitting on a shelf that was never implemented? Effective strategy should be the source and guide to any association about who they want to be and how they intend to get there. Tom Morrison’s association formalized their strategic plan in 2006 and have revisited it every two years since. It has created over 2,600% growth in their net reserves since 2006 giving the board the freedom financially to develop some very compelling value for the members. Listen in as Dave and Tom share how to connect strategy with needs, value, and engagement in your association.  

Record Membership Growth Coming

Did you know there are over 100 million people in the U.S. between the age of 9 and 34 as of 2021? This is exciting news because most people join associations in their early 30’s, so the future is bright for associations. Many people don’t recognize it, but demographics are one of the top influencers of the economy, and consumer buying habits as well as association membership. Demographics, or the counting of people, allows you to effectively predict many opportunities and challenges your association will face now and in the future. Don’t miss this episode as one of the leading demographers in America, Ken Gronbach joins Dave and Tom to openly discuss how the changing demographics of Baby Boomers, Gen-X, and Millennials are going to affect your association and the economy.

The New Culture With Remote Workplace

For years associations required staff to work from the office, even thought technology has greatly improved the opportunity of the work-from-anywhere strategy. With COVID taking shape over the last year, everyone is now finally figuring out that remote work actually works. However, to have the right culture, tools and workspace requires some thinking to ensure your office and employees have an efficient set of processes and communication to create effective workflow and member services. Dave and Tom, both who have created remote work for their companies discuss the key elements you need to successfully pull off a remote office work environment.

Digital Association Economy

If there is one thing COVID magnified in every association, it was the need for them to move into the digital age. Like many companies, associations have been resistant to jumping fully into the digital arena. The element of COVID forced every association to fully commit, and moving into digital brings on many new challenges and opportunities. Dave and Tom unpack the key elements to moving your association into the digital age and how to leverage it to maximize your value and engagement.

The Future - What's Next Post COVID-19

We're predicting the future! What will the working world be like post-COVID-19? 

Listen as Dave and Tom make their predictions on the future of work, outline what will determine an organization's success, consider new security solutions for associations, and share how to attract and retain customers in this new world. Tom also shares 6 changes to expect in the coming year to give you a leg up. 

Key Takeaways:

Where there is the most fear, there is the most opportunity. 

There is a massive opportunity for associations to share hyper-personalized content with their members. 

 

If you have a topic suggestion or just want to connect, reach out to Tom Morrison (the Seasoned Association Exec) at tom@tommorrison.biz or Dave Will (the Entrepreneur) at Dave@propfuel.com

Building a Culture of Innovation

What are the characteristics of an organization that thrives in innovation? Does your organization have a culture of innovation?

Dave Will and Tom Morrison talk about culture, sailing, and terrible book names, spaghetti. You’ll learn about creating a deliberate culture, business strategies to drive innovation, and the questions you need to answer about your business.

If you have a topic suggestion or just want to connect, reach out to Tom Morrison (the Seasoned Association Exec) at tom@tommorrison.biz or Dave Will (the Entrepreneur) at Dave@propfuel.com

Data - Contextual Data vs Transactional/Behavioral Data

Our first guest episode on Association Strong! Dave and Tom are joined by software developer Sigmund VanDamme, the founder of Nimble User (now Nimble AMS) and GoJectory. In this episode, they discuss the differences between contextual, transactional, and behavioral data. Learn about which types of data are most valuable for growing your association and providing the right offerings to your current audience. 

 

If you have a topic you'd like to hear us talk about or just want to connect, reach out to Tom Morrison at tom@tommorrison.biz or Dave Will at dave@propfuel.com