Association Strong

Record Membership Growth Coming

Did you know there are over 100 million people in the U.S. between the age of 9 and 34 as of 2021? This is exciting news because most people join associations in their early 30’s, so the future is bright for associations. Many people don’t recognize it, but demographics are one of the top influencers of the economy, and consumer buying habits as well as association membership. Demographics, or the counting of people, allows you to effectively predict many opportunities and challenges your association will face now and in the future. Don’t miss this episode as one of the leading demographers in America, Ken Gronbach joins Dave and Tom to openly discuss how the changing demographics of Baby Boomers, Gen-X, and Millennials are going to affect your association and the economy.

The New Culture With Remote Workplace

For years associations required staff to work from the office, even thought technology has greatly improved the opportunity of the work-from-anywhere strategy. With COVID taking shape over the last year, everyone is now finally figuring out that remote work actually works. However, to have the right culture, tools and workspace requires some thinking to ensure your office and employees have an efficient set of processes and communication to create effective workflow and member services. Dave and Tom, both who have created remote work for their companies discuss the key elements you need to successfully pull off a remote office work environment.

Digital Association Economy

If there is one thing COVID magnified in every association, it was the need for them to move into the digital age. Like many companies, associations have been resistant to jumping fully into the digital arena. The element of COVID forced every association to fully commit, and moving into digital brings on many new challenges and opportunities. Dave and Tom unpack the key elements to moving your association into the digital age and how to leverage it to maximize your value and engagement.

The Future - What's Next Post COVID-19

We're predicting the future! What will the working world be like post-COVID-19? 

Listen as Dave and Tom make their predictions on the future of work, outline what will determine an organization's success, consider new security solutions for associations, and share how to attract and retain customers in this new world. Tom also shares 6 changes to expect in the coming year to give you a leg up. 

Key Takeaways:

Where there is the most fear, there is the most opportunity. 

There is a massive opportunity for associations to share hyper-personalized content with their members. 

 

If you have a topic suggestion or just want to connect, reach out to Tom Morrison (the Seasoned Association Exec) at tom@tommorrison.biz or Dave Will (the Entrepreneur) at Dave@propfuel.com

Building a Culture of Innovation

What are the characteristics of an organization that thrives in innovation? Does your organization have a culture of innovation?

Dave Will and Tom Morrison talk about culture, sailing, and terrible book names, spaghetti. You’ll learn about creating a deliberate culture, business strategies to drive innovation, and the questions you need to answer about your business.

If you have a topic suggestion or just want to connect, reach out to Tom Morrison (the Seasoned Association Exec) at tom@tommorrison.biz or Dave Will (the Entrepreneur) at Dave@propfuel.com

Data - Contextual Data vs Transactional/Behavioral Data

Our first guest episode on Association Strong! Dave and Tom are joined by software developer Sigmund VanDamme, the founder of Nimble User (now Nimble AMS) and GoJectory. In this episode, they discuss the differences between contextual, transactional, and behavioral data. Learn about which types of data are most valuable for growing your association and providing the right offerings to your current audience. 

 

If you have a topic you'd like to hear us talk about or just want to connect, reach out to Tom Morrison at tom@tommorrison.biz or Dave Will at dave@propfuel.com 

Engagement Part 2: Tactical Methods of Engagement

Let's get down to it: how are we actually getting members to do stuff? Dave and Tom discuss how to comprehensively identify what your members need, whether surveys really work, and which strategic engagement tools work best.

Check out the Prop Fuel blog to learn more: https://www.propfuel.com

If you have a topic suggestion or just want to connect, reach out to Tom Morrison (the Association Exec) at tom@tommorrison.biz or Dave Will (the Entrepreneur) at dave@propfuel.com 

Engagement Part 1: Make Your Engagement Come A.L.I.V.E.

Engagement is such a broad topic that we needed two episodes to talk about it. In part one, you'll learn about the different types of members that exist within your organization, techniques to drive more engagement, and how to make your engagement come A.L.I.V.E.! Listen as Dave and Tom debate the best engagement tactics and where you can create the most value for your members. 

If you have a topic suggestion or just want to connect, reach out to Tom Morrison (the Association Executive) at tom@tommorrison.biz or Dave Will (the Entrepreneur) at dave@propfuel.com 

The Revenue Episode

Show me the money! 

In this episode, you'll learn to make the most of the dollars you have and keep 'em coming. Dave (the Entrepreneur) and Tom (the Association Executive) talk about budgets, how much should be allocated to reserves (or burn money), the benefits of offering certification programs, and budget strategies that can direct the future of your association.

If you have a topic recommendation or just want to connect, reach out to Tom Morrison at tom@tommorrison.biz or Dave Will at dave@propfuel.com 

Creating Passion for Your Association

If you have passion for your association you're running downhill in the association contest. Without passion, you have apathy. Dave Will (the Entrepreneur) and Tom Morrison (the Association Executive) talk about how you can build passion for your association, why it's important, and the best and worst methods that Dave and Tom have seen. 

If you have a topic that you'd like to hear Dave and Tom talk about or just want to connect, reach out to us! Contact Tom via email at tom@tommorrison.biz or Dave at dave@propfuel.com