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Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.
Episodes
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Tuesday Jan 05, 2021
Engagement Part 2: Tactical Methods of Engagement
Tuesday Jan 05, 2021
Tuesday Jan 05, 2021
Let's get down to it: how are we actually getting members to do stuff? Dave and Tom discuss how to comprehensively identify what your members need, whether surveys really work, and which strategic engagement tools work best.
Check out the Prop Fuel blog to learn more: https://www.propfuel.com
If you have a topic suggestion or just want to connect, reach out to Tom Morrison (the Association Exec) at tom@tommorrison.biz or Dave Will (the Entrepreneur) at dave@propfuel.com
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Tuesday Jan 05, 2021
Engagement Part 1: Make Your Engagement Come A.L.I.V.E.
Tuesday Jan 05, 2021
Tuesday Jan 05, 2021
Engagement is such a broad topic that we needed two episodes to talk about it. In part one, you'll learn about the different types of members that exist within your organization, techniques to drive more engagement, and how to make your engagement come A.L.I.V.E.! Listen as Dave and Tom debate the best engagement tactics and where you can create the most value for your members.
If you have a topic suggestion or just want to connect, reach out to Tom Morrison (the Association Executive) at tom@tommorrison.biz or Dave Will (the Entrepreneur) at dave@propfuel.com
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Tuesday Jan 05, 2021
The Revenue Episode
Tuesday Jan 05, 2021
Tuesday Jan 05, 2021
Show me the money!
In this episode, you'll learn to make the most of the dollars you have and keep 'em coming. Dave (the Entrepreneur) and Tom (the Association Executive) talk about budgets, how much should be allocated to reserves (or burn money), the benefits of offering certification programs, and budget strategies that can direct the future of your association.
If you have a topic recommendation or just want to connect, reach out to Tom Morrison at tom@tommorrison.biz or Dave Will at dave@propfuel.com
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Tuesday Jan 05, 2021
Creating Passion for Your Association
Tuesday Jan 05, 2021
Tuesday Jan 05, 2021
If you have passion for your association you're running downhill in the association contest. Without passion, you have apathy. Dave Will (the Entrepreneur) and Tom Morrison (the Association Executive) talk about how you can build passion for your association, why it's important, and the best and worst methods that Dave and Tom have seen.
If you have a topic that you'd like to hear Dave and Tom talk about or just want to connect, reach out to us! Contact Tom via email at tom@tommorrison.biz or Dave at dave@propfuel.com

Tuesday Dec 01, 2020
Welcome!
Tuesday Dec 01, 2020
Tuesday Dec 01, 2020
Welcome to Association Strong! We offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.