Association Strong

Connecting the Dots of Innovation to Value and Engagement

WOW!   Don't miss this episode of Association Strong podcast as Tom and Dave interview award winning CEO, Sheri Jacobs.  She is founder and CEO of Avenue M Group.  Sheri breakdown amazing research and methodologies on the do's and don't of maximizing value and engagement within associations.

Rev Up Your Association Engine by Engaging Your Board

It doesn't matter how talented the association CEO or staff is.  If you have a dysfunctional board who isn't engaged, the board will stand in the way of progress, innovation and growth.  Listen in as Tom and Dave interview Hardly Smith, author of the book, Stop the Nonprofit Board Blame Game.  This book focuses on how to break the cycle of frustrating relationships and benefit from fully engaged board.  Hardy Smith brings a wealth of knowledge from his time a NASCAR and advocating for nonprofits.

Strategic Engagement That Triples Your Revenue

All we can say is WOW on this one.  How would you like to triple your revenues in your association in 5 years?  Many might think that is impossible.  However, our guest Todd Hauptli, CEO of the Association of American Airport Executives did just that.  In 5 years he took AAAE from just over $30 million in revenues to over $100 million.  No matter what size your association is, there are great take a ways in this episode.  Listen in...

AI... Be A Friend or Be Afraid

AI is taking the association industry by storm.  So may associations have concerns but many are jumping in and embracing the tools AI brings to make the impossible... possible.  Tom Morrison and Dave Will have a very engaging and thought provoking conversation with Robert Barnes, CEO of Betty Bot, a leading AI technology provider in the association space.  This is a must listen!

Communications That Connect and Engage

All we can say is WOW on this incredible episode.  Tom Morrison & Dave Will interview Amber Worthen, Founder of ASW Communications on EVERYTHING communications and email.  Amber unpacks the keys to email marketing, what to do, what not to do and how to frame messaging that gets action.  Must listen for any association professional.

Just Imagine a Room of Top Association Podcasters? It Happened!

Don't miss this episode of Association Strong as Dave Will from PropFuel digs into everything podcasting with other well know podcasters in the association space.

Driving Engagement in the Midst of Leadership Transition

In this episode, Tom and Dave do a deep dive into how to drive and keep membership engagement high in the midst of leadership transition.  Tom and Dave interview Michael DiFrisco CAE, Executive Director of the American Academy of Cosmetic Dentistry shares his journey of member engagement after being promoted to Executive Director  fo AACD after 10 years as Chief Marketing Director.

The Power Behind MemberSHIFT

In this episode, Tom and Dave interview Sarah Sladek, CEO of Sarah Sladek and Company to talk about her new best selling book MemberSHIFT.  Sarah unpacks an array of trends, data and best practices on member value, recruitment and engagement.

Member Engagement That Rules

Tom and Dave score another winning member engagement interview with Russ Webb, CEO of the Bar Area Apartment Association.  In this episode Russ unpacks how the engagement strategy their association when he was hired totally turned around their value proposition and grew membership and revenues at record levels.  This episode has a lot of energy and inspiration!

AI... Be A Friend or Be Afraid

Don't miss this must hear episode as Tom and Dave interview Jay Owen, CEO of Business Builders, on everything AI!  Jay is a leading expert on digital technology and shares what AI is, what it is not, how to use it effectively in associations and best practices.