Welcome to the podcast where we offer insight from both a seasoned Association Exec and an Entrepreneur. Tom Morrison and Dave Will discuss and debate hot topics in the association community every other week. You will learn about new trends and gain inspiration that will help you drive value and engagement, and run an efficient and effective association like a business.
Episodes
Tuesday Jul 08, 2025
Tuesday Jul 08, 2025
In this episode, Tom and Dave have an in depth and engaging discussion with Robert Barnes, CEO of Betty AI on how forward thinking associations are capitalizing on AI to build value, engagement and connection in their associations. This is a must listen episode. Listen in...
Tuesday Jun 24, 2025
Tuesday Jun 24, 2025
In this episode, Tom and Dave have an engaging conversation with Meredith Ellison, Executive Director of the Association for the Advancement of Artificial Intelligence. Tom, Dave and Meredith unpack where AI is headed, how it is impacting associations and their members and the possibilities surrounding AI. Listen in...
Wednesday May 28, 2025
Wednesday May 28, 2025
With the labor shortage being every association's #1 challenge for their members, education and training is the #1 need for members. Training drives productivity, efficiencies, lessens error rates and empowers employees to make good decisions in their job duties. In this episode, Tom and Dave interview Wade Tetsuka, President of UST and Founder of the Presidential Forum on the power and value of education and training in association business model.
Tuesday May 13, 2025
Tuesday May 13, 2025
As member needs and wants keep changing, so does membership models. Don't miss this episode as Tom and Dave interview Pat White and Nealy Wheat on the new Freemium membership model with the American Society of NonDestructive Testing.
Tuesday Apr 15, 2025
Tuesday Apr 15, 2025
In this episode, Tom and Dave interview Matt Croson, President and CEO of the American Gear Manufacturers Association on how to build value and the future through vision, being bold and taking risk. Listen in...
Tuesday Apr 01, 2025
Tuesday Apr 01, 2025
In this engaging session, Tom and Dave interviewing Eric O'Connor, Chief Innovation Officer of the American Association of Nurse Anesthesiology and unpack the strength of building the future of association innovation through experimentation and teams in a 65,000 member association. Listen in....
Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
Don't miss this dynamic conversation as Dave Will interviews Joanna Pineda, Chief Troublemaker and CEO of the Matrix Group. In this podcast Dave and Joanna breakdown the keys to the innovation in the digital age and how it connects to messaging, member value and engagement.
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
This week, Tom and Dave, interview Michael Hoehn from the International Association for the Study of Lung Cancer on how IASLC has focused its value and messaging on specific needs expressed by members. Michael shares how asking the right questions and listening for their specific needs has led to amazing engagement from their 9,000+ members. Listen in...
Tuesday Feb 18, 2025
Tuesday Feb 18, 2025
In this episode, Tom and Dave break down the keys to driving digital, demo days and virtual experiences that connect members, suppliers, value and content.
Tuesday Feb 04, 2025
Tuesday Feb 04, 2025
In this episode, Tom and Dave interview Deborah Kemper from the San Mateo County Bar Association. Deborah breaks down how she taps into her member's emotions to drive value, engagement and volunteerism.