Association Strong

Everything AI... Now and in the Future

In this episode, Tom and Dave have an engaging conversation with Meredith Ellison, Executive Director of the Association for the Advancement of Artificial Intelligence.  Tom, Dave and Meredith unpack where AI is headed, how it is impacting associations and their members and the possibilities surrounding AI.  Listen in...

Driving Engagement Through Unlimited Educational Offerings

With the labor shortage being every association's #1 challenge for their members, education and training is the #1 need for members.  Training drives productivity, efficiencies, lessens error rates and empowers employees to make good decisions in their job duties.  In this episode, Tom and Dave interview Wade Tetsuka, President of UST and Founder of the Presidential Forum on the power and value of education and training in association business model.

Can You Say Freemium to Membership

As member needs and wants keep changing, so does membership models.  Don't miss this episode as Tom and Dave interview Pat White and Nealy Wheat on the new Freemium membership model with the American Society of NonDestructive Testing. 

Building the Association Value and Future With Vision, Boldness and Risk

In this episode, Tom and Dave interview Matt Croson, President and CEO of the American Gear Manufacturers Association on how to build value and the future through vision, being bold and taking risk.  Listen in...

Driving Value Through Innovation, Experimentation and Teams

In this engaging session, Tom and Dave interviewing Eric O'Connor, Chief Innovation Officer of the American Association of Nurse Anesthesiology and unpack the strength of building the future of association innovation through experimentation and teams in a 65,000 member association.  Listen in....

Everything Websites, Digital and Embracing the Future Through Innovation

Don't miss this dynamic conversation as Dave Will interviews Joanna Pineda, Chief Troublemaker and CEO of the Matrix Group.  In this podcast Dave and Joanna breakdown the keys to the innovation in the digital age and how it connects to messaging, member value and engagement.  

Impactful Member Value and Engagement Made Simple

This week, Tom and Dave, interview Michael Hoehn from the International Association for the Study of Lung Cancer on how IASLC has focused its value and messaging on specific needs expressed by members.  Michael shares how asking the right questions and listening for their specific needs has led to amazing engagement from their 9,000+ members.  Listen in...

How to Drive Digital, Demo Days and Virtual Experiences

In this episode, Tom and Dave break down the keys to driving digital, demo days and virtual experiences that connect members, suppliers, value and content.

Leading With Emotion

In this episode, Tom and Dave interview Deborah Kemper from the San Mateo County Bar Association.  Deborah breaks down how she taps into her member's emotions to drive value, engagement and volunteerism.

How to go Big and Balance Life

Hosts Tom Morrison and Dave Will interview Garry Shapiro,, CEO of the Consumer Electronics Association.  CTA produces  the largest trade show is America, the Consumer Electronics Show in Las Vegas.  Gary shares the opportunities and challenges with leading incredible growth, getting it all done with a balance of life.